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She last helmed 2019’s “Charlie’s Angels.” With Universal’s backing and Lord and Miller producing, “Cocaine Bear” struck her as not just a viable, actually-happening project but one where she could marry a gory animal attack movie with comedy. Since her directorial debut in 2015’s “Pitch Perfect 2,” Banks has carved out a second career behind the camera. “We thought at some point, someone was going to say, ‘Well you can’t call it ‘Cocaine Bear.’ You have to call it ‘A Walk in the Woods.’” But surprisingly, they were excited right from the jump and didn’t shy away from the movie, its tone or even its title,” says Miller. “What’s funny is that we thought it would be difficult because of the subject matter. Intrigued at the screenplay’s possibility, the producers found an unexpectedly open reception from Universal Pictures chief Donna Langley. Warden had been a production assistant on their 2012 action comedy “21 Jump Street.” After hearing about the 1985 story, Warden wrote the script on spec and hoped his old bosses would like it. That’s how we love to make all our movies, like: ‘I can’t believe they let us get away with this.’” “It’s a thing we somehow snuck through the system. “Certainly, this movie was not mandated by a corporation,” Miller says, laughing. Miller and Lord have in recent years shepherded some of the most vibrant and irreverent films to the screen, including “The Lego Movie,” “Spider-Man: Into the Spider-Verse” and “The Mitchells vs the Machines.” They like to take apart old conventions and give them an absurdist, post-modern spin. “In this world that’s increasingly mechanized, things that don’t feel mechanized have really special value.” It just means you have to swing the bat a little harder,” Lord says. “You have to demonstrate theatricality to get the greenlight.

While most studio movies are driven by well-known intellectual property and few original comedies manage to attract audiences in theaters, “Cocaine Bear” is here to strike a blow to business-as-usual in Hollywood. “I’m the bear who ate cocaine,” reads one of the film’s official tweets. Everything about it is propelled by a tongue-in-cheek sense of humor and can-you-believe-this-is-a-real-movie wink. The movie, itself, is like a meme sprung to life - a kind of spiritual heir to “Snakes on a Plane” crossed with a Paddington Bear fever dream. Little on the movie calendar has captured the public imagination quite like “Cocaine Bear.” Its trailer, watched more than 25 million times, immediately went viral.
